Ep. 14 : Marketing intelligence in the Insurance and Financial industry

In the 14th episode of our podcast, we had the opportunity to talk with Mehdi Taib, a consultant in analytical marketing in Quebec, Canada. We chatted about his educational and professional background as well as how data science and AI work in the context of marketing.

Enjoy the episode on SpotifySoundcloud,

Or on YouTube :

Mentioned resources :

– R for Marketing Research and Analytics, by Chapman Christopher N., McDonnell Feit, Elea.

– Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know, by Mark Jeffery

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